If you don’t know your HARO from your elbow, you’re in the right place. Not because we don’t either, but because we’re quite the experts at it. In fact we’re so good we set up a dedicated DFY HARO Link building service to do just that. But enough about us. In this latest blog, we answer, what is HARO link building? and how does it work?

What is HARO?

HARO is short for Help a Reporter Out. A service that does just that. So picture this, you’re a journalist writing a piece on the best places in nature to go out to this summer. But you want to add a little bit more than just a list of decent places to go. Perhaps you want to include a section on the psychological benefits of walking in the outdoors. But you’re a journalist. What the hell do you know about the psychological benefits of walking outside? And even if you have a little bit of knowledge, are you really going to convince the reader that your C in Psychology from 2002 qualifies you to talk about it?

You need a credible source…

you need a hero…

Or maybe HARO will do…

HARO, is a service that connects journalists with potential sources. So, if you’re a journalist, you can write additional information to your article with a commentary from a credible and professional source. It makes the reader trust your publication a lot more, and trust what you’ve written a lot more. Result. And if you’re a business, you can get valuable coverage from top publications for free. Result!

How does HARO Work?

The HARO service works when writers and journalists submit requests for expert commentary on their up and coming articles. These requests are all collated together in an email, and sent to all those who have subscribed to the HARO service as a potential source offering this commentary.

Three times a day, those who have registered themselves as a source with the HARO service will receive an email with a range of different requests from journalists, listing what type of comment they want, the publication that the comment will be published in and a deadline for when they need their comment by. All the source needs to do is reply to the email with their commentary and they’ll see themselves published in the journalists up and coming article.

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HARO in Action:

If you’re one of those people that can’t seem to grasp things unless you’ve seen it, then check our example below to see how we built a link to https://databox.com/goals-vs-kpis

1) Receive an email from HARO

When you sign up to HARO, you often receive 2-3 emails per day full of potential articles that you can pitch to. Below is a screenshot cut from a HARO email.

An excerpt of a HARO email listing Business and Finance queries

2) Read the requests

I liked the look of number 14, and decided I wanted to read more about the pitch as you can see from the screenshot below:

A query from Databox on the same email

3) Reply to the request

I had the expertise, so I decided to respond and sent an email to Spela with my response (below)

My response to the request

4) The waiting game

Then it’s just a matter of waiting. Sometimes you’ll get an email back from the journalist asking more questions, other times you won’t hear anything at all and you’ve just got to sit back and wait for a backlink. It takes time, and it takes A LOT of failures. Most won’t link to you, but keep trying and you will get some luck…or just get us to do it for you. Below you can see I landed a do follow backlink from DataBox with a domain rating of 80

The finished article. A backlink.

So, What is HARO Link Building?

Back to our original question. HARO link building is the process of answering journalists queries and providing commentary on HARO (Helpareporter.com) in order to gain backlinks to your website. It really is that simple. A journalist requests an expert comment from a business for an upcoming article, your business provides that expert comment, and hey presto, the journalist publishes the article with your expert commentary and a backlink.

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