Building links isn’t easy. Especially links on highly authoritative media outlets. Journalists get 100’s of emails every day from PR’s asking them to cover their story and hoping for a link in return. Digital PR is big business, if you can do well at it. But these campaigns cost big money and can be risky too. Not all of them are successful in acquiring backlinks, but with the Journo request hashtag on Twitter, you can acquire backlinks from high authority websites without the huge amount of cost.

How to build #JournoRequest Links

This is one of the easiest link building methods out there. Typically all you’ll need is a twitter account and an expert from the company website you’re looking to build backlinks too, although we would recommend also having a profile of that person on your website.

  1. Go to Twitter.com
  2. Search #Journorequest
  3. Then pitch to the specific opportunity you discover

Yes. It is really that easy.

The catch

If it was that simple, everyone would do it right? Well not everyone does it because it’s not always successful. That’s why companies like us that do #Journorequest for you exist. Here are some of the problems you may face and our tips to avoid them

You don’t always get a link

This should be commonplace. Sometimes journalists don’t always give you a link. It’s unfortunate but it happens to some of the best campaigns and journo requests are no different. We recommend following up with an email and asking nicely for a link, but don’t be offended if you don’t get a link. Sometimes it’s not actually the journalist but the editor and/or the policy of the news outlet not to give links.

It can be time consuming

It’s not a quick process to acquiring links. Sometimes it can be very time consuming especially if you’re constantly monitoring the hashtag throughout the day which is recommended. Depending on the industry, it can take weeks to get an opportunity and if you’re not quick off the mark to get it when one pops up, quite often you’ll fail. With #JournoRequest it’s important to be quick, journalists who use it are often asking for the source at the last minute before their article is being published. Not only this, but you’re competing against other people eager to get a link.

It’s largely UK journalists

The hashtag is used mainly by UK journalists which is great if you are a UK based company. Not so great if you’re not. We find that UK journalists tend to want to source from companies based in the UK, but that isn’t always the case and international companies can have some success too. But if you’re in a different time zone, you may struggle.

How to become more Successful at obtaining Journo Request Links

Nobody said it was easy…But what better way to learn how to do it than from us who do it for a living? Here’s our top tips to increase your chances of getting a link through #JournoRequest:

Follow Up

If you’ve provided content for a journalist and they haven’t yet published the article then try and follow up to find out what’s going on with it. But if they don’t reply, do not continuously email them. Journalists have A LOT of emails per day and an insane workload. They can’t always reply to your emails so be understanding, polite and follow up. The same goes for if you haven’t received a link but have received a mention. Follow up and ask politely that they include a link to the website. Most journalists will do this anyway because it provides a richer article.

Be Relevant

When journalists are seeking a source, they’re normally seeking a specific expert. If this isn’t you, don’t contact them. You’re only wasting their time and your own.

Build good relationships

No, you don’t have to take them out for dinner or send them Christmas cards. Building good relationships is not about sucking up. Nobody likes a kiss arse and that includes journalists. Aggressively chasing them for a backlink or reacting negatively to not receiving one is a big no-no, sometimes its out of the journalists hands and can be an editorial policy. If you do receive a link, then thank them for it, a thank you here and there doesn’t ever do any harm. And chances are they may come back to you again.

Be quick

Journalists are on a tight schedule so you need to be quick. There are multiple companies monitoring the hashtag and they are normally very quick to respond should one come up. You also need to try and be quick in terms of the content you’re creating. We often find that journalists will seek multiple sources and whoever is quickest will normally get the mention in the article.

Contact via email

If you already have the journalists email address, then try to email them instead of sliding into their DM’s. Their emails are checked more frequently than their Twitter DM’s. But of course, if they specifically request you to DM them, then DM them. Sometimes journalists will either comment their email address in the thread or temporarily place it in their bio. Sometimes you’ll see the email address typed like this:

Jessica (dot) Fletcher (at) Gmail (dot) com

This is to avoid bots and spam, so make sure you type it out properly.

Find hidden Journo Requests

Journalists don’t always include the journo request hashtag into their tweets, but not a lot of people know this. Simple search terms like “looking to speak to” or “looking for comments on” can be an absolute gold mine when trying to acquire links. Not only this, but the competition is much lower, so your chances of getting a link are much higher. We also find that this specifically helps if you are searching for niche opportunities. If you’re a psychologist for example, try refining your search to clear out the clutter:
“looking to speak to psychologists” or “#journorequest + psychologist”
You may also want to try and follow journalists that cover your area of expertise as this can also help.

You can thank us for that one later 😉

Use other hashtags

#Journorequest isn’t the only way you can obtain backlinks. There are also a number of others such as:

  • #PRRequest
  • #HARO
  • #BloggerRequest
  • #Journorequests (you’d be surprised at how many include the s on the end).

Use additional software

There is plenty of software out there on the market that can enhance your link building. One of them is Qwoted which is a platform that helps connect you with journalists who need a source. It’s a freemium service which offers some opportunities for free and others where you will need to upgrade to a superior plan in order to pitch. There is also ResponseSource which is on the more expensive side that is similar to qwoted but from our experience offers a lot more opportunities. And of course it would be rude not to mention our selves.

Use us 🔗 🤓

Well, it’d be rude not to give ourselves a cheeky mention wouldn’t it? HARO Links are a specialist HARO & Journo Request Link Building Agency that only charge you for links we achieve. All of the time and resource costs are absorbed by us, and you don’t pay a penny unless we achieve a link.

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